Normally online communities or may be the internet communities are a gathering of individuals who preferably hold common interest or reason behind utilizing the internet as a source in order to interact with one another. Moreover, with support of the online communities, often it is found that brands could communicate with their consumers following a particular trend for delivering customer support, in order to design a platform for friends to friend’s discussion, for evolving an elongated brand companionship or even more. Online societies do subsist for a shared group of interest and it does allow the individuals to question upon different topics discuss about that, share relevant texts or equally perform towards achieving a common goals (Spagnoletti & Lee, 2015).